Who & Contact

Finding the right people to support our mission is of the utmost importance to PRMX. Here are some of our team members who come to the table with unique talents and skills.

Micheal LeRoy Swank

Micheal Swank graduated from The School of the Art Institute of Chicago with a BFA – Printmaking, and Design in 1998. In his design career, he has been Art Director for California Tan (packaging), San Francisco Examiner (Hearst), Miller Huber Marketing, Joie de Vivre Hotels, S.F. Business Times, Disney, Dance Magazine, Pasadena Weekly, and others. 

Micheal began to teach Graphic and Web Design in 2001 and decided to pursue teaching as a full-time profession. In 2006, he completed his Masters in Technology from Pepperdine University, Malibu, CA. He led within the design education community as Academic Department Director, Graphic Design and Web Design Interactive Medias at the Art Institute of California Inland Empire, Art Institute of California San Francisco, and Associate Dean of Academics Art Institute of Houston – North. 

In January 2012, after a significant car accident caused him to reflect on his dreams to pursue his art, he left his position as Dean to live abroad, travel, learn, create, and reignite his passion for art. He has since lived in China, Mexico City DF; after spending two years focussing his practice in Ventura, CA Micheal relocated to Mexico City permanently in 2018. 

As a Dab Art Co. curator, Micheal’s contemporary program focus’s on artists and artwork within (but not limited to) the LGBTQ+ community.

Visit www.chromaticexplorer.com for more information on Micheal Swank.

Yessíca Torres de Marín

Dab Art Co. Founder & Chief Curator. In 2011 Yessíca Torres de Marín opened H Gallery + Studios in Ventura, California. As co-owner and chief curator of H Gallery, Yessíca’s contemporary and modern program was a clear break from the conventional art scene that surrounded her. H Gallery is now a satellite gallery for Dab Art and one of the most prevailing contemporary art spaces in the greater Los Angeles area.

With the revelation that art exposure should not be limited by physical location, Yessíca independently established the Dab Art Company in 2014. This distinctive art company is dedicated to enhancing the contemporary art experience for artists, collectors and viewers in and outside the gallery setting.

In 2019 Yessíca made the move from Ventura to Los Angeles proper. The Dab Art Co. headquarters and main Gallery are now located within the historic core and heart of the arts district in Downtown Los Angeles. In 2020, she is expanding her company internationally with a new satellite gallery and artist residency program in Mexico City.

Yessíca is never without her beloved Labrador Retriever, Oso. They can usually be spotted cruising together in her classic Volkswagen Beetle.

Luis Flores Reyes

De nacionalidad mexicana, egresado de la Universidad Nacional Autónoma de México de la Carrera de Diseño gráfico, en la ENEP Acatlán en1992. Realiza una Especialidad en compugrafía en el Instituto Nacional de Bellas Artes (1994-1995), posteriormente estudia Restauración de Tela y Madera en la Academia de San Carlos (1996), además de cursar Galvanoplastía Artística en Plata y Níquel en la Sociedad Nacional de Joyeros.

Ingenioso, creativo y con un amplio historial de satisfacción del cliente. Gran experiencia con marcas procedentes de una variedad demográfica significativa. Enfocado a resolver conflictos y proponer estrategias que modifican resultados en favor de las marcas.

En1998 comienza la carrera en el mundo de la publicidad, obteniendo reconocimientos nacionales e internacionales como: Bronce en Agle awords (2005), concurso internacional del logotipo de la Conferencia Internacional de Lucha Contra el SIDA (2008), dos bronces en San Sebastian Publicidad España (2013), plata en Cannes Publicidad Francia (2013), tres oros y Grand Prix en el Círculo Creativo de México (2013).
En 2011 es nombrado Director creativo en JWT México.
Actualmente es director Creativo y socio fundador en “Impertinente”, (2005 -2020).

Of Mexican nationality, he graduated from the National Autonomous University of Mexico of the Graphic Design Degree, at the ENEP Acatlán in 1992. He made a specialty in computer science at the National Institute of Fine Arts (1994-1995), later studied Fabric and Wood Restoration at the San Carlos Academy (1996), in addition to taking Art Galvanoplasty in Silver and Nickel at the National Society of Jewelers.

Ingenious, creative and with a long history of customer satisfaction. Extensive experience with brands from a significant demographic range. Focused on resolving conflicts and proposing strategies that modify results in favor of brands.

In 1998 he began his career in the world of advertising, obtaining national and international recognitions such as Bronze in Agle awards (2005), international contest for the logo of the International Conference to Fight AIDS (2008), two bronzes in San Sebastian Publicidad Spain (2013), silver at Cannes Publicidad France (2013), three golds and Grand Prix at the Círculo Creativo de México (2013). In 2011 he was appointed Creative Director at JWT México.
He is currently the Creative Director and founding partner in “Impertinente”, (2005 -2020).

Leo Cerecedo


José Leonardo Cerecedo Aviles, Architect/Faculty of Architecture, UNAM. Since he was a child, he has done things related to three-dimensional space and has always considered himself part of a society where it is necessary to collaborate to achieve a common goal.

While studying for his degree, he worked in offices such as CENVI and TERRA TOTUM. In 2000 I started my professional life as an intern architect and in 2005 I graduated with the thesis: MICROPOLIS, a micro-city inside a skyscraper building with mixed uses, hotels, offices, commerce and cultural zone of the Tamayo Museum.

Ethics, honesty, professionalism, and security are the values that underpin his work: “I believe in honest architecture, where each material is valued and selected with economic viability in mind without forgetting quality standards”.
He has worked on projects of mixed-use, urban projects, mainly museums and projects of social and cultural impact.

AEROSPACE PAVILION Ideurban / BGP Architecture – BLEND / Ideurban – ARX / Personal Project – HOTEL MARQUIS / Archetonic – MEXICO IN YOUR SENSES Ideurban / Sordo Madaleno Architects – MUSIC MUSEUM Ideurban / Zaha Hadid Architects – MITIKAH PHASE II / Ideurban / Pelli Clarke / Pelli Architects / Richard Meier and Partners – BUSINESS CLUB Ideurban / TEN Arquitectos.

Get in touch and we’ll get back to you as soon as we can. We look forward to hearing from you!

Contact Form

Fields marked with an * are required